Myra Elida Binti Abd Azis (0358516)

Myra Elida Binti Abd Azis / 0358516 Creative Brand Strategy / Bachelor of Design in Creative Media | Taylor's University Task 2 - Ideation & Design Direction MIB    Lectures Week 4: Brand Positioning Helps brands differentiate themselves from competitors Communicates brand values, personality, and key benefits Builds emotional connection and customer loyalty Requires understanding the brand, target audience, and market Involves research, positioning statements, and consistent application Introduced strategies such as convenience, niche targeting, and problem-solution Week 5: Event Planning and Management Covers objectives, roles, budget, venue, branding, promotion, and operations Events are used to strengthen branding and audience engagement Emphasised managing risks through careful planning Good planning reduces uncertainty and improves event experience Week 6: Mood Board Development Used to communicate overall tone and concept Includes colours, images, typography, ...

Myra Elida Binti Abd Azis / 0358516 Creative Brand Strategy / Bachelor of Design in Creative Media | Taylor's University Task 1 - Case Study & Campaign Proposal MIB    Lectures Week 1: Module Introduction  Explained course structure, assessments, and learning outcomes Provided clear expectations for the semester Introduced how branding knowledge will be applied practically Week 2: Branding Process & Brand Experience Focused on branding process and brand experience Brand experience refers to feelings and reactions during brand interaction Positive experiences build trust and brand loyalty Negative experiences can lead customers to competitors Direct marketing includes websites, ads, and visual design Indirect marketing involves employee behaviour and online engagement Branding is about experience, not just visual appearance Week 3: SWOT Analysis in Branding Used to evaluate internal and external factors Helps in strategy planning and...