Creative Brand Strategy / Task 1

Myra Elida Binti Abd Azis / 0358516
Creative Brand Strategy / Bachelor of Design in Creative Media | Taylor's University
Task 1 - Case Study & Campaign Proposal
MIB
  
Lectures

Week 1: Module Introduction 

  • Explained course structure, assessments, and learning outcomes
  • Provided clear expectations for the semester
  • Introduced how branding knowledge will be applied practically

Week 2: Branding Process & Brand Experience

  • Focused on branding process and brand experience
  • Brand experience refers to feelings and reactions during brand interaction
  • Positive experiences build trust and brand loyalty
  • Negative experiences can lead customers to competitors
  • Direct marketing includes websites, ads, and visual design
  • Indirect marketing involves employee behaviour and online engagement
  • Branding is about experience, not just visual appearance

Week 3: SWOT Analysis in Branding

  • Used to evaluate internal and external factors
  • Helps in strategy planning and decision-making
  • Useful for campaigns, market entry, and brand development
  • Highlighted importance of consumer behaviour
  • Discussed ethical consumption and smart consumerism
  • Emphasised strong online presence for different age groups

Progress

We got into our groups and start on brain storming ideas/brands that we wanted to do. There were a few brands that we wanted to do like Maison Margiela or Moscot but we found that these brands might be challenging. So, we decided on Razique's idea of doing Fanatec which is known for racing simulator to which Mr.Fauzi agreed.

We then began on researching information which would be useful.


At the same time, we started working on the slides.


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