Creative Brand Strategy / Task 2

Myra Elida Binti Abd Azis / 0358516
Creative Brand Strategy / Bachelor of Design in Creative Media | Taylor's University
Task 2 - Ideation & Design Direction

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MIB

  

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Lectures

Week 4: Brand Positioning

• Helps brands differentiate themselves from competitors
• Communicates brand values, personality, and key benefits
• Builds emotional connection and customer loyalty
• Requires understanding the brand, target audience, and market
• Involves research, positioning statements, and consistent application
• Introduced strategies such as convenience, niche targeting, and problem-solution

Week 5: Event Planning and Management

• Covers objectives, roles, budget, venue, branding, promotion, and operations
• Events are used to strengthen branding and audience engagement
• Emphasised managing risks through careful planning
• Good planning reduces uncertainty and improves event experience

Week 6: Mood Board Development

• Used to communicate overall tone and concept
• Includes colours, images, typography, and inspiration
• Helps maintain creative consistency
• Tools introduced: Canva, Milanote, and Miro

Week 7: Brand Brief and Design Brief

• Brand brief defines vision, mission, values, and positioning
• Identifies target audience and communication style
• Ensures clarity and consistency in branding work

Progress

For Task 2, we decided to make a campaign where people to experience the sim racing in malls. The focus was on transforming idle waiting time into an engaging motorsport experience through immersive racing simulations. By placing high-quality Fanatec racing rigs in popular shopping malls, the concept highlights convenience, entertainment, and brand exposure. Which can attract families, shoppers, motorsport lovers and passersby who are curious.

We decided on doing in One Utama as its one of the biggest and popular malls.

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Fig 1.2

Based on the critical application, we were planning to make poster and banner for the mall and also to the public. Including, a video to promote the campaign to attract people to come to the mall to try out the racing sim rigs.

Fig 1.3

We also started working on the moodboard at the same time. This included exploring colour palettes, typography styles, imagery, and overall tone to reflect the high-performance and premium nature of the brand. The moodboard served as a visual reference that guided design decisions and ensured consistency across all campaign materials. Throughout the process, we continuously reviewed and refined the concept to ensure that the campaign remained cohesive, practical, and aligned with its experiential objectives.

Final Slides

Reflection

Through Task 2, I learned how to design an experiential marketing campaign by transforming a brand idea into an interactive public experience. Working on the sim racing activation helped me understand how immersive activities can capture attention and encourage engagement, especially in environments where people may be waiting or passing by. This process taught me to think beyond traditional advertising and consider how experience itself can become a communication tool.

I also learned the importance of planning multiple promotional touchpoints, such as posters, banners, and video content, to support and enhance the main activation. Each element plays a role in attracting interest and guiding audiences toward participation. Developing the moodboard further helped me understand how visual consistency and mood setting contribute to a strong campaign identity. Overall, this task improved my ability to think strategically, balance creativity with practicality, and design with user experience and brand goals in mind.