Advanced Typography (Task 2)

20//5/24 - ??/??/24 (Week 5)

Myra Elida Binti Abd Azis / 0358516

GCD61004 / Advanced Typography / Bachelor of Design (Hons) in Creative Media

Task 2

Instruction

Process

Some of the keywords that I thought would reflect to me were K-POP, friendly and ambivert.

I mainly tried to focus on the word "K-POP" because I have always liked it since around 2010 (6 years old) so I made a font/logo towards the bubbly side of the genre.

Fig 1.1 First Draft

When I showed Mr.Vinod, he said that i could either make the lettering into earbuds-shaped or just stick to the lettering. Also, the sharp edges doesn't bring out the "bubbliness" of what I was going for.

So, after that I changed it to make it more rounded and make the letter "Y" into earbuds/earphones.
Fig 1.2 Final Logo Draft

Moreover, I tried to color the logo in multiple ways.


Fig 1.3 

Fig 1.4

Fig 1.5

Fig 1.6


Fig 1.7


Fig 1.8 Font Animation Process 1


Fig 1.9 Font Animation Process 2

For my final, I pick Fig 1.5.

This my font animation.

                                                            Fig 1.10 Final Font Animation

This is my color palette.


Fig 1.11 Color Palette

Final :


Fig 1.12 Collateral 1


Fig 1.13 Collateral 2


Fig 1.14 Collateral 3


Fig 1.15 Final Instagram Feed


Further Reading


Feedback

Specific Feedback : 

Either make the letterform shaped as earphones/earbuds, make the letterforms reflect on the keywords because it was too sharp

Reflection

Experience 

Testing out various extraction methods, such tracing or using software, allowed for a better comprehension of the typeface's design. It made it possible for me to recognize the skill and consideration that go into type design and every typographic choice.

Observation

I was able to recognize the font's distinctive features—its stroke width, serifs, curve, and overall style—after thoroughly examining the image. This careful study involved more than just recognizing shapes; it also involved comprehending the subtleties that gave each typeface its own unique personality.

Findings

I find that the significant effect small changes in stroke width or spacing might have on the readability and perception of the type. This showed how important precision and focus to detail are when creating typography, as even small inconsistencies can compromise the integrity of the design.

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