Packaging and Merchandising Design / Task 1 (Case Study & Box Making)

MYRA ELIDA BINTI ABD AZIS

0358516

PACKAGING AND MERCHANDISING DESIGN / MER60104

TASK 1 /  CASE STUDY & BOX MAKING

Module Information Booklet


Progress

Case Study

We had to choose one existing packaging design and study on the entire design, practicality, ergonomics, target audience and how the packaging carries the brand image. Then, write a short report based on our observation and research.

Draft :


Fig 1.1

Final :


Fig 1.2

Box Making

We had to choose 2 loose items and design a box for each item.

Final :


Fig 2.1


Fig 2.2

Reflection

Designing packaging taught me the power of intentional visuals and how each design choice impacts brand identity and customer perception. Through this process, I learned to prioritize both creativity and functionality, ensuring symbols like a sun for UV protection or a raindrop for hydration not only conveyed product benefits but also engaged the senses. Incorporating natural elements, like apple and matcha, reinforced the product's essence, while balancing aesthetics with readability ensured clarity. Ultimately, this experience showed me how thoughtful design can significantly shape a product’s appeal and influence customer trust.

Feedback

Week 1 - Briefing and lecture done, start doing task 1

Week 2 - Have to re-do case study slides 

Week 3 - Showed draft designs, have to improve more 

Week 4 - Submitted Task 1 

Comments

Post a Comment

Popular posts from this blog

Advanced Typography (Task 1)

Image
22/04/2024 - 13/05/2024 (Week 1 - Week 4) Myra Elida Binti Abd Azis / 0358516 GCD61004 / Advanced Typography / Bachelor of Design (Hons) in Creative Media Task 1 Instruction Lectures 1. Typographic Systems (Week 1) There are eight major variations : Axial Radial Dilatational Random Grid Modular Transitional Bilateral Typographic systems are akin to what architects term shape grammars . The system has a set of rules that apply in a step-by-step way to generate a set, or language, of designs. While some feel these impositions take intuition away from a teaching point of view, they provide a solid framework that allows learners to be guided in their exploration while intuition develops. Axial - text is on the left or right of the axis, the axis can be a straight line or bent line Radial - text is extended from a point or multiple points of focus Dilatational - text extended from a center point in a circular form Random - text has no specific pattern or relationship Grid - a system o...
Read more