Digital and Social Media Communication

Week 1- Week 14
Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media
Myra Elida Binti Abd Azis/0358516

Compilation
Module Information Booklet


Task 1

After we had formed our group. we had to find a client to collaborate with them which after a few tries, 28Studio&Coffee reached out and was interested in the collaboration. 


Task 2

Project Requirements

1. Develop 4 Key Proto-Personas

Create four core proto-personas that represent the main user groups relevant to your project.

2. Define Characteristics

Describe the unique traits, behaviors, motivations, and attributes that shape each proto-persona’s identity.

3. Identify Goals & Pain Points

Outline the primary goals each persona aims to achieve, along with the key frustrations or obstacles they commonly face.

4. Build Empathy Maps

Design an empathy map for each persona to better understand their experience—what they see, think, feel, hear, say, and do in their daily lives.


Task 3

  • This week, we focused on content planning for social media campaigns.

  • It helps keep content consistent, relevant, and engaging.

  • Planning ahead allows us to stay organized and manage our timeline better.

  • We can clearly track what needs to be done, what’s completed, and when to post.

  • Overall, content planning makes the campaign process smoother and more effective.



Final Presentation


Video :

Reflection

Working with 28Studio&Coffee this semester was a fun and meaningful experience. It was exciting to work with a real café brand because it made our tasks feel more real and purposeful. We started by learning about the brand’s background and creating a brand story that matched its values and personality. As the project continued, we worked on empathy maps, user personas, a social media content calendar, and our final presentation.

This experience showed me how important it is to understand your audience. By focusing on Gen Z and using tools like empathy mapping, we were able to create content that felt engaging and relatable. Planning ahead using a content schedule also helped us stay organized and consistent throughout the project.

Working with a real business gave me insight into how digital content is used in the real world. I enjoyed the teamwork, and doing it with friends made the process smoother and more enjoyable. I also learned how good communication and collaboration can lead to better results.

Moving forward, I plan to prepare templates earlier and stay organized to keep things running smoothly. This project helped me build confidence in content creation and taught me how important strategy and planning are in social media work. Overall, it was a valuable and enjoyable learning experience.

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