Digital and Social Media Communication
Week 1- Week 14 Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media Myra Elida Binti Abd Azis/0358516 Compilation Module Information Booklet Task 1 After we had formed our group. we had to find a client to collaborate with them which after a few tries, 28Studio&Coffee reached out and was interested in the collaboration. Task 2 Project Requirements 1. Develop 4 Key Proto-Personas Create four core proto-personas that represent the main user groups relevant to your project. 2. Define Characteristics Describe the unique traits, behaviors, motivations, and attributes that shape each proto-persona’s identity. 3. Identify Goals & Pain Points Outline the primary goals each persona aims to achieve, along with the key frustrations or obstacles they commonly face. 4. Build Empathy Maps Design an empathy map for each persona to better understand their experience—what they see , think , feel , hear , say , and do in their daily lives. Task 3...