Major Project 1 (Proposal Development)

 3/2/25 - 19/3/25 / Week 1 - Week 14

Myra Elida Binti Abd Azis

0358516

Bachelors of Design (Hons) in Creative Media

INSTRUCTIONS


For the first week, my groupmates and I (Maisarah, Sheren, and Nadhrah) made a groupchat on WhatsApp so we easily contact each other and discuss about our project. We had to come up with an innovative concept based on our chosen field of specialization.

After a few discussion, we voted on doing a topic about fashion. We then brainstormed a few ideas and decided on doing an interactive fashion zine that shows the Gen Z's fashion trends. We chosen 4 of the current biggest trends :

- Y2K
- Clean Girl
- Vintage/Thrifted
- Alternative/Grunge

As the zine had to be relatable to our target audience, we decided to gather a few models to be in zine, using their own clothing pieces so that it show what Gen Z's actually wear.

We searched for inspiration on Pinterest for references/moodboards.

We made a research document to compile our research material as we had to make a presentation based on the guide given by Ms Vitiyaa.


We had a voting on the brand name :


Fig 1.1

Which came to the "Style Unfolded".

For week 3, we had to make our presentation slides to present.


Fig 1.2 

Ms VItiyaa then gave some suggestion and had help us to bring some interactive books to use as references. We then recorded the interactive bits as ideas that can be used for our zine.


Fig 1.3

We then conducted a survey through Google Forms for the target audience as it may help us in the process.


We also worked on planning and sketching the logos, book thumbnails and collect data from the survey we did.




Fig 1.4



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After that, we had an online consultation with Ms. Vitiyaa, where she provided us with key feedback. She emphasized the need to expedite our progress and ensure that our final execution appears polished and complete. She also advised us to streamline our work by reducing the content from four chapters to two and to finalize our overall concept and brand identity.

Following this, we focused on sketching ideas for our deliverables, which included a journal set, posters, bookmarks, and PR kits. During the same week, we presented our logo sketches to Ms. Vitiyaa and Ms. Anis. They suggested changing our brand name to something more aligned with graphic design concepts, such as Stitch, Undo, or Unfold. They also advised to collaborate with a fashion platform like ZALORA or SHEIN to showcase/promote the book.

We also did our photoshoot that is to be used in our zine.


Furthermore, we reworked on the logos and new designs based on the feedback given by the lecturers. 


Fig 1.9


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The following week, we showed our work to the lecturer, she said the design of "UNDO" made by Sheren was the best which was the finalized logo.

Progress on logo, deliverable and book layout :


Fig 1.13


Fig 1.14


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Fig 1.22

After that, we met up on campus for 2 days to work on the physical prototype as there was 2 chapter we had to do. Also worked on the presentation slides that is to be presented on week 7.


Fig 1.23 Final Proposal Slides

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