Myra Elida Binti Abd Azis (0358516)

MYRA ELIDA BINTI ABD AZIS 0358516 PACKAGING AND MERCHANDISING DESIGN / MER60104 TASK 1 /  CASE STUDY & BOX MAKING Module Information Booklet Progress Case Study We had to choose one existing packaging design and study on the entire design, practicality, ergonomics, target audience and how the packaging carries the brand image. Then, write a short report based on our observation and research. Draft : Fig 1.1 Final : Fig 1.2 Box Making We had to choose 2 loose items and design a box for each item. Final : Fig 2.1 Fig 2.2 Reflection Designing packaging taught me the power of intentional visuals and how each design choice impacts brand identity and customer perception. Through this process, I learned to prioritize both creativity and functionality, ensuring symbols like a sun for UV protection or a raindrop for hydration not only conveyed product benefits but also engaged the senses. Incorporating natural elements, like apple and matcha, reinforced the product's essence, while bala...