MYRA ELIDA BINTI ABD AZIS 0358516 PACKAGING AND MERCHANDISING DESIGN / MER60104 TASK 1 / CASE STUDY & BOX MAKING Module Information Booklet Progress Case Study We had to choose one existing packaging design and study on the entire design, practicality, ergonomics, target audience and how the packaging carries the brand image. Then, write a short report based on our observation and research. Draft : Fig 1.1 Final : Fig 1.2 Box Making We had to choose 2 loose items and design a box for each item. Final : Fig 2.1 Fig 2.2 Reflection Designing packaging taught me the power of intentional visuals and how each design choice impacts brand identity and customer perception. Through this process, I learned to prioritize both creativity and functionality, ensuring symbols like a sun for UV protection or a raindrop for hydration not only conveyed product benefits but also engaged the senses. Incorporating natural elements, like apple and matcha, reinforced the product's essence, while bala...
3/2/25 - 19/3/25 / Week 1 - Week 14 Myra Elida Binti Abd Azis 0358516 Bachelors of Design (Hons) in Creative Media INSTRUCTIONS For the first week, my groupmates and I (Maisarah, Sheren, and Nadhrah) made a groupchat on WhatsApp so we easily contact each other and discuss about our project. We had to come up with an innovative concept based on our chosen field of specialization. After a few discussion, we voted on doing a topic about fashion. We then brainstormed a few ideas and decided on doing an interactive fashion zine that shows the Gen Z's fashion trends. We chosen 4 of the current biggest trends : - Y2K - Clean Girl - Vintage/Thrifted - Alternative/Grunge As the zine had to be relatable to our target audience, we decided to gather a few models to be in zine, using their own clothing pieces so that it show what Gen Z's actually wear. We searched for inspiration on Pinterest for references/moodboards. We made a research document to compile our research material as we had ...
MYRA ELIDA BINTI ABD AZIS 0358516 BRAND CORPORATE IDENTITY / MKT62404 TASK 1 / BREAKING BRAND Module Information Booklet For this task, we were formed into groups to select an existing brand, preferably a large brand that has a regional or international presence for the purpose of analysis. Based on the outline or framework given, we then began researching the brand chosen which is "Netflix" in Google Docs. After that, we had to do individual submission where the research is imported into slides.
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