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Brand Corporate Identity

 Myra Elida Binti Abd Azis / 0358516 MKT62404 / Brand Corporate Identity Module Information Booklet Lectures Task 1 : Breaking Brand Research on NIKE A) Brand Profile 1. Description 1.1 Summary Description Nike is a global leader in athletic footwear, apparel, and equipment, renowned for its innovative products and compelling marketing. Founded in 1964 as Blue Ribbon Sports and rebranded as Nike in 1971, the company has become synonymous with performance, style, and inspiration. Its iconic "Swoosh" logo and "Just Do It" slogan are recognized worldwide.​ 1.2 Target Market/Audience Nike targets a diverse audience, primarily focusing on individuals aged 15 to 45, including: Athletes and Sports Enthusiasts: Individuals engaged in various sports seeking performance-enhancing gear. Fitness-Conscious Consumers: People interested in maintaining an active lifestyle. Fashion-Conscious Youth: Younger demographics influenced by streetwear trends. Professionals and Urban Dweller...

Publishing Design / Task 1 (Exercises)

 Week 1 - Week 8 Myra Elida Binti Abd Azis / 0358516 GCD61404 / Publishing Design Task 1 / Exercises Module Information Booklet Lectures Publishing Design : Formats (1) Publishing Design : History of Print (2) Publishing Design : Typo Redux (3) Publishing Design : The Grid (4) Exercises

Information Design / Final Project

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Week 1 - Week 7 Myra Elida Binti Abd Azis / 0358516 Information Design Final Project INSTRUCTIONS INSTRUCTION: Based on FLIP group topic research, produce a basic video animation. DESCRIPTION:  Using a processed design framework, you will now produce an infographic report to present the given information to a ‘target audience’ with the purpose of: 1. Creating awareness (such as Global Warming, Recycle, etc.) 2. Explaining a process (such as "how to" video) 3. Defining a concept (such as "What is Fast Fashion", "What is Color Wheel", etc.) Any time based media and software using photography, vector imagery. Design Considerations: ● Organization Principles – LATCH and Content Organization ● Aesthetic Principles – Animation principles ● Cognitive Principles – Principles of visualization Output Expectation: The presentation must be deliberated on, consider each assessment rubric of sorts to your final outcome: ● Show causality ● Multivariate graphics and visua...

Major Project 1 (Proposal Development)

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 3/2/25 - 19/3/25 / Week 1 - Week 14 Myra Elida Binti Abd Azis 0358516 Bachelors of Design (Hons) in Creative Media INSTRUCTIONS For the first week, my groupmates and I (Maisarah, Sheren, and Nadhrah) made a groupchat on WhatsApp so we easily contact each other and discuss about our project. We had to come up with an innovative concept based on our chosen field of specialization. After a few discussion, we voted on doing a topic about fashion. We then brainstormed a few ideas and decided on doing an interactive fashion zine that shows the Gen Z's fashion trends. We chosen 4 of the current biggest trends : - Y2K - Clean Girl - Vintage/Thrifted - Alternative/Grunge As the zine had to be relatable to our target audience, we decided to gather a few models to be in zine, using their own clothing pieces so that it show what Gen Z's actually wear. We searched for inspiration on Pinterest for references/moodboards. We made a research document to compile our research material as we had ...

Information Design / Project 1&2

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Information Design / Bachelor of Design (Honours) in Creative Media Myra Elida Binti Abd Azis / 0358516 Animated Infographic Poster INSTRUCTIONS Project 1: Animated Infographic Poster DESCRIPTION:  After time exploring media and learning about information design, you will now develop an infographic that presents a series of different processes as visuals rather than text. REQUIREMENT: Your main intention is to analyse the “delivery mechanism’s” that affect the outcomes of your infographics. Though content is important, however the aim of this presentation is too look at what makes an infographic presentation work or does not work. This includes content but only as one of the many components of an infographic: PART 1: Infographic poster (20%)             INSTRUCTION: 1. Choose 1 infographic poster reference from Internet (Please consult before proceed) 2. Redesign the poster into A4 size. Sketch the idea and process 3. Redesign and simplify the pos...

Information Design / Exercises

Myra Elida Binti Abd Azis 0358516  Bachelors of Design (Hons) in Creative Media Information Design Exercises Module Information Design Exercise 1 - Quantify & Visualise Data  For this exercise, we were supposed to quantify our chosen items and arrange the objects into a presentable layout or chart. My chosen items are fur balls for my data and have arranged them based on the colors of the fur balls. Fig 1.1 Sketch I made a small sketch as to how I wanted to arranged the fur balls into what kind of shapes. I decided to go for the flower shaped like in the sketch I made. Fig 1.2 The Data Fig 1.3 Sorted Data Fig 1.4 Arranged Data Fig 1.6 Final Ball Sorting Exercise 2 L.A.T.C.H INFOGRAPHIC POSTER For the second exercise, we had to make an infographic poster with at least 4 principles based on L.A.T.C.H. I decided that wanted to based on the Pokemon starters in different regions/generations. L – Location (Pokémon by Region) T – Time (Timeline by Generation Introduction) C – Cat...