Myra Elida Binti Abd Azis (0358516)

Myra Elida Binti Abd Azis / 0358516 Creative Brand Strategy / Bachelor of Design in Creative Media | Taylor's University Task 2 - Ideation & Design Direction MIB    Lectures Week 4: Brand Positioning Helps brands differentiate themselves from competitors Communicates brand values, personality, and key benefits Builds emotional connection and customer loyalty Requires understanding the brand, target audience, and market Involves research, positioning statements, and consistent application Introduced strategies such as convenience, niche targeting, and problem-solution Week 5: Event Planning and Management Covers objectives, roles, budget, venue, branding, promotion, and operations Events are used to strengthen branding and audience engagement Emphasised managing risks through careful planning Good planning reduces uncertainty and improves event experience Week 6: Mood Board Development Used to communicate overall tone and concept Includes colours, images, typography, ...

Myra Elida Binti Abd Azis / 0358516 Creative Brand Strategy / Bachelor of Design in Creative Media | Taylor's University Task 1 - Case Study & Campaign Proposal MIB    Lectures Week 1: Module Introduction  Explained course structure, assessments, and learning outcomes Provided clear expectations for the semester Introduced how branding knowledge will be applied practically Week 2: Branding Process & Brand Experience Focused on branding process and brand experience Brand experience refers to feelings and reactions during brand interaction Positive experiences build trust and brand loyalty Negative experiences can lead customers to competitors Direct marketing includes websites, ads, and visual design Indirect marketing involves employee behaviour and online engagement Branding is about experience, not just visual appearance Week 3: SWOT Analysis in Branding Used to evaluate internal and external factors Helps in strategy planning and...

21/10/25-16/11/25 | Week 5-9 Myra Elida Binti Abd Azis (0358516) Advanced Interactive Design | Bachelors of Design (Hons) in Creative Media Task 2:  Interaction Design Planning and Prototype Module Infomation Booklet Task 2: We are required to work on our visual design and start planning on the website’s interactive design elements and features.  Requirements: Walkthrough Video presenting the plan and showing the animation examples and/or references. (Compulsary) Online posts in your E-portfolio as your reflective studies with links to any resource involved in the creating of the plan. (i.e.: Figma link, Miro link, etc.) I then started to look on Pinterest for images to use for the overall prototype. Fig 1.1 Pinterest Fig 1.2 Downloaded Images After finding all the images needed, I then began working on designing in Figma. Fig 1.3 Loading Page Fig 1.4 Landing Page with Component Used Fig 1.5 Landing Page Here is an overview of the wireframes. Fig 1.6 Wireframes 1 Fig 1.7 Wiref...

 24/09/25-15/10/25 | Week 1-4 Myra Elida Binti Abd Azis (0358516) Advanced Interactive Design | Bachelors of Design (Hons) in Creative Media Task 1: Website Proposal Lectures Task 1 Description Thematic Interactive Website Proposal for Brand Engagement. A thematic interactive website is a website that focuses on a specific theme or concept with the aim of incorporating interactive elements to interact with users. Most such websites utilize multimedia such as videos, animations, interactive graphics displayed on the page, or other clickable elements which have interactive components that provoke the user. This dynamic experience is meant to keep the user interested in addition to the thematic concept. Themes in such websites vary from educational, cultural, promotional campaigns to product launch. For example, a thematic interactive site could be a museum. Users can go through a virtual exhibition space through interactive tours, games simulation, or questionnaires. In the even...

Week 1- Week 14 Myra Elida Binti Abd Azis / 0359620 / Bachelors of Design (Hons) in Creative Media Minor Project Module Information Booklet Lectures Week 1 – Getting Started The first week focuses on orientation. You’ll watch the Introductory Video and the Week 1 Lecture Video to get familiar with the course structure. You’ll also: Read the HyFlex Learning FAQs to understand how flexibility works in this format. Note down the Interactive Synchronous Learning (ISL) schedule. Review the Module Information , Assessment Rubric , and an introduction from your lecturer. Week 2 – Foundations of Design Thinking 2.1 Artist or Designer? Art is primarily about self-expression — communicating personal feelings or ideas, ofte...

Week 1- Week 14 Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media Myra Elida Binti Abd Azis/0358516 Compilation Module Information Booklet Task 1 After we had formed our group. we had to find a client to collaborate with them which after a few tries, 28Studio&Coffee reached out and was interested in the collaboration.  Task 2 Project Requirements 1. Develop 4 Key Proto-Personas Create four core proto-personas that represent the main user groups relevant to your project. 2. Define Characteristics Describe the unique traits, behaviors, motivations, and attributes that shape each proto-persona’s identity. 3. Identify Goals & Pain Points Outline the primary goals each persona aims to achieve, along with the key frustrations or obstacles they commonly face. 4. Build Empathy Maps Design an empathy map for each persona to better understand their experience—what they see , think , feel , hear , say , and do in their daily lives. Task 3...