Myra Elida Binti Abd Azis (0358516)

 MYRA ELIDA BINTI ABD AZIS 0358516 BRAND CORPORATE IDENTITY / MKT62404 TASK 4 / Brand Guidelines Module Information Booklet Progression : Fig 1.1 Fig 1.2 Fig 1.3 Fig 1.4 Final Outcome : Book Link Fig 1.5

Myra Elida Binti Abd Azis 0358516 Packaging and Merchandising Design  / MER60104 Packaging Submission Task 1 Case Study Box Making Fig 1.2 Fig 1.3 Task 2 Fig 2.1 Task 3 Fig 3.1

Myra Elida Binti Abd Azis 0358516 Packaging and Merchandising Design  / MER60104 Task 3 / Innovative Packaging Briefing Progress : We gathered as a 3 member group for this assignment that was given by the lecturer. We had to collaborate with the SBS students to create a packaging based off their product that they have made. We made a group chat on Whatsapp and began discussing on what is their product and what kind of design they wanted. We then made a moodboard as references to use. Fig 1.1 And for the typefaces, we decided to use Saint Regus for the brand name,  Gill Sans and Cochin for the body text. Fig 1.2 We then began to explore on how we wanted the design to be. Fig 1.3 Fig 1.4 Fig 1.5 We chosen this design as the final one. Fig 1.6 So for the concept, Sip & Shine packaging design combines geometric polygonal vectors of mango and coconut. We highlight the concept of minimalism and cleanliness, using soft colour palette and clean layout to enhance the visu...

MYRA ELIDA BINTI ABD AZIS 0358516 PACKAGING AND MERCHANDISING DESIGN / MER60104 TASK 2 / TAYLOR'S COFFEE CUP DESIGN Brief Progress Concept “Take a sip of coffee to start a new day” Nature/Floral The concept of the fingerprint cup design revolves around the idea of personal identity, uniqueness, and connection. The coffee cup symbolises daily routines, warmth, and energy, all essential for academic and personal growth. The fingerprint embedded into the design represents a symbol of enhancing and embracing a person's individuality that Taylor’s encourages. For students, it signifies that everyone has their own distinct path and experiences at Taylor's University. The fusion of fingerprints within a common object—like a coffee cup—suggests that despite these differences, students are united by shared experiences, forming a supportive and diverse community where each person's identity is valued. Colour choice Comfortable colour tone that gives a relaxing vibe, maybe green a...

MYRA ELIDA BINTI ABD AZIS 0358516 BRAND CORPORATE IDENTITY / MKT62404 TASK 1 / BREAKING BRAND Module Information Booklet For this task, we were formed into groups to select an existing brand, preferably a large brand that has a regional or international presence for the purpose of analysis. Based on the outline or framework given, we then began researching the brand chosen which is "Netflix" in Google Docs. After that, we had to do individual submission where the research is imported into slides.

MYRA ELIDA BINTI ABD AZIS 0358516 PACKAGING AND MERCHANDISING DESIGN / MER60104 TASK 1 /  CASE STUDY & BOX MAKING Module Information Booklet Progress Case Study We had to choose one existing packaging design and study on the entire design, practicality, ergonomics, target audience and how the packaging carries the brand image. Then, write a short report based on our observation and research. Draft : Fig 1.1 Final : Fig 1.2 Box Making We had to choose 2 loose items and design a box for each item. Final : Fig 2.1 Fig 2.2 Reflection Designing packaging taught me the power of intentional visuals and how each design choice impacts brand identity and customer perception. Through this process, I learned to prioritize both creativity and functionality, ensuring symbols like a sun for UV protection or a raindrop for hydration not only conveyed product benefits but also engaged the senses. Incorporating natural elements, like apple and matcha, reinforced the product's essence, while bala...