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Minor Project

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Week 1- Week 14 Myra Elida Binti Abd Azis / 0359620 / Bachelors of Design (Hons) in Creative Media Minor Project Module Information Booklet Lectures Week 1 – Getting Started The first week focuses on orientation. You’ll watch the Introductory Video and the Week 1 Lecture Video to get familiar with the course structure. You’ll also: Read the HyFlex Learning FAQs to understand how flexibility works in this format. Note down the Interactive Synchronous Learning (ISL) schedule. Review the Module Information , Assessment Rubric , and an introduction from your lecturer. Week 2 – Foundations of Design Thinking 2.1 Artist or Designer? Art is primarily about self-expression — communicating personal feelings or ideas, ofte...
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Digital and Social Media Communication

Week 1- Week 14 Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media Myra Elida Binti Abd Azis/0358516 Compilation Module Information Booklet Task 1 After we had formed our group. we had to find a client to collaborate with them which after a few tries, 28Studio&Coffee reached out and was interested in the collaboration.  Task 2 Project Requirements 1. Develop 4 Key Proto-Personas Create four core proto-personas that represent the main user groups relevant to your project. 2. Define Characteristics Describe the unique traits, behaviors, motivations, and attributes that shape each proto-persona’s identity. 3. Identify Goals & Pain Points Outline the primary goals each persona aims to achieve, along with the key frustrations or obstacles they commonly face. 4. Build Empathy Maps Design an empathy map for each persona to better understand their experience—what they see , think , feel , hear , say , and do in their daily lives. Task 3...
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Brand Corporate Identity

 Myra Elida Binti Abd Azis / 0358516 MKT62404 / Brand Corporate Identity Module Information Booklet Lectures Task 1 : Breaking Brand Research on NIKE A) Brand Profile 1. Description 1.1 Summary Description Nike is a global leader in athletic footwear, apparel, and equipment, renowned for its innovative products and compelling marketing. Founded in 1964 as Blue Ribbon Sports and rebranded as Nike in 1971, the company has become synonymous with performance, style, and inspiration. Its iconic "Swoosh" logo and "Just Do It" slogan are recognized worldwide.​ 1.2 Target Market/Audience Nike targets a diverse audience, primarily focusing on individuals aged 15 to 45, including: Athletes and Sports Enthusiasts: Individuals engaged in various sports seeking performance-enhancing gear. Fitness-Conscious Consumers: People interested in maintaining an active lifestyle. Fashion-Conscious Youth: Younger demographics influenced by streetwear trends. Professionals and Urban Dweller...
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Publishing Design

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Week 1 - Week 14 Myra Elida Binti Abd Azis / 0358516 GCD61404 / Publishing Design Module Information Booklet Lectures Publishing Design : Formats (1) Typography Software Recommendation Adobe InDesign is the preferred software for book design; Adobe Illustrator is not suitable due to file size and workflow inefficiencies. Historical Timeframes Reference BC (Before Christ) dates count backward from year 0, CE (Common Era) counts forward; examples include Mesopotamian tablets (~7000 BC), paper invention (179–241 BC), and Quranic parchments dated close to Prophet Muhammad’s time. Mesopotamian Record-Keeping Clay tokens and tablets served as the earliest forms of written records related to accounting and a...
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