Myra Elida Binti Abd Azis (0358516)

 Myra Elida Binti Abd Azis / 0358516 MKT62404 / Brand Corporate Identity Module Information Booklet Lectures Task 1 : Breaking Brand Research on NIKE A) Brand Profile 1. Description 1.1 Summary Description Nike is a global leader in athletic footwear, apparel, and equipment, renowned for its innovative products and compelling marketing. Founded in 1964 as Blue Ribbon Sports and rebranded as Nike in 1971, the company has become synonymous with performance, style, and inspiration. Its iconic "Swoosh" logo and "Just Do It" slogan are recognized worldwide.​ 1.2 Target Market/Audience Nike targets a diverse audience, primarily focusing on individuals aged 15 to 45, including: Athletes and Sports Enthusiasts: Individuals engaged in various sports seeking performance-enhancing gear. Fitness-Conscious Consumers: People interested in maintaining an active lifestyle. Fashion-Conscious Youth: Younger demographics influenced by streetwear trends. Professionals and Urban Dweller...

Week 1 - Week 14 Myra Elida Binti Abd Azis / 0358516 GCD61404 / Publishing Design Module Information Booklet Lectures Publishing Design : Formats (1) Typography Software Recommendation Adobe InDesign is the preferred software for book design; Adobe Illustrator is not suitable due to file size and workflow inefficiencies. Historical Timeframes Reference BC (Before Christ) dates count backward from year 0, CE (Common Era) counts forward; examples include Mesopotamian tablets (~7000 BC), paper invention (179–241 BC), and Quranic parchments dated close to Prophet Muhammad’s time. Mesopotamian Record-Keeping Clay tokens and tablets served as the earliest forms of written records related to accounting and a...