Brand Corporate Identity
Myra Elida Binti Abd Azis / 0358516 MKT62404 / Brand Corporate Identity Module Information Booklet Lectures Task 1 : Breaking Brand Research on NIKE A) Brand Profile 1. Description 1.1 Summary Description Nike is a global leader in athletic footwear, apparel, and equipment, renowned for its innovative products and compelling marketing. Founded in 1964 as Blue Ribbon Sports and rebranded as Nike in 1971, the company has become synonymous with performance, style, and inspiration. Its iconic "Swoosh" logo and "Just Do It" slogan are recognized worldwide. 1.2 Target Market/Audience Nike targets a diverse audience, primarily focusing on individuals aged 15 to 45, including: Athletes and Sports Enthusiasts: Individuals engaged in various sports seeking performance-enhancing gear. Fitness-Conscious Consumers: People interested in maintaining an active lifestyle. Fashion-Conscious Youth: Younger demographics influenced by streetwear trends. Professionals and Urban Dweller...